First Impressions Baby Clothing Brand
Top First Impressions Baby Clothing
First Impressions Everyday Value Cotton Coverall
First Impressions Cotton Chambray Flower Sunsuit
First Impressions Mix and Match Denim Shorts
Designed with stretchy, comfort-first waistbands, these durable shorts pair effortlessly with any top to keep up with an active toddler’s daily adventures.
From adorable daily essentials to festive holiday styles, this curated collection makes dressing your little ones both effortless and affordable.
Product Categories
Baby Girls & Boys (0–24 Months)
This essential line offers ultra-soft bodysuits, rompers, and cozy footed pajamas designed to keep your youngest ones comfortable all day long.
Toddler Girls & Boys (2T–4T)
Perfect for active toddlers, this category features durable mix-and-match separates like graphic tees, leggings, and hoodies that easily keep up with playtime.
Special Occasion & Holiday Wear
From plush velour holiday outfits to charming seersucker suits, these seasonal garments add a touch of classic elegance to your family’s memorable celebrations.
Swimwear
Dive into summer with vibrant one-piece swimsuits and rash guard sets that frequently feature built-in UPF protection alongside matching sun hats.
Accessories
Complete any look with these cozy finishing touches, including soft baby blankets, knit hats, socks, and everyday bibs.
Customer Reviews
Sarah Jenkins: I received a three-piece First Impressions anchor-themed romper set at my baby shower, and it quickly became my absolute favorite outfit for my son. The 100% cotton fabric is incredibly thick yet breathable, and even after being tossed into the washing machine dozens of times to fight formula stains, the colors haven’t faded and the seams haven’t warped at all.
David Miller: Shopping for toddler clothes usually feels like a waste of money because they grow so fast, but the mix-and-match hoodies and shorts from the 3T line have survived endless hours at the playground. My daughter loves the soft, tagless necklines because they don’t scratch her skin, and I love that I can buy four or five interchangeable pieces during Macy’s seasonal sales without breaking the bank.
Elena Rostova: For my daughter’s first holiday photos, I purchased a gorgeous velour special occasion dress from this brand, and the compliments just didn’t stop. I was worried the tulle and delicate trim might irritate her sensitive skin, but the interior lining was completely flat-locked and smooth, allowing her to stay happy and comfortable through the entire family photo session.
First Impressions FAQ
Where can I buy First Impressions clothing?
Because First Impressions is a private-label brand owned exclusively by Macy’s, you can only purchase new collections directly at Macy’s retail stores or through their official website. However, due to the high durability of the garments, you can also frequently find them on major secondhand marketplace platforms.
Does the clothing run true to size?
Generally, First Impressions garments fit true to size or slightly generous. The infant lines are specifically cut with a little extra room in the seat to comfortably accommodate bulky diapers without bunching or binding.
How should I wash these garments to prevent shrinking?
While the vast majority of the collection is made from high-quality 100% cotton or high-cotton blends that handle machine washing beautifully, it is best to wash them in cold water on a gentle cycle and tumble dry on low heat to minimize any natural cotton shrinkage.
Are the materials safe for babies with sensitive skin?
Yes, the brand heavily prioritizes infant comfort by utilizing flat-locked seams, tagless necklines, and ultra-soft, breathable cotton fabrics to prevent chafing and irritation on delicate newborn skin.
Can I return First Impressions items directly to the brand?
No, because First Impressions does not exist as a standalone corporate entity, all customer service issues, returns, and exchanges must be processed directly through Macy’s return system and customer service department.